MAO Receives $5,000 From the Elizabeth Taylor AIDS Foundation in Partnership With Macy’s

Published: January 12, 2018

In December 2017, Medical Advocacy and Outreach (MAO) was awarded a grant in the amount of $5,000 from The Elizabeth Taylor AIDS Foundation (ETAF), in partnership with Macy’s. The grant will help support a new intervention initiative for people who test negative for HIV, but are at high risk of contracting the virus – PREPaRE (Preventing Risky behaviors, Educating People and Reducing HIV Effectively). PREPaRE will further elevate the success of MAO’s respected prevention education and risk reduction efforts in South Alabama.

The Initiative will draw attention to the proven effectiveness of PrEP (Pre-exposure prophylaxis) treatment in reducing the risk of contracting HIV and employ the high impact intervention process of Personalized Cognitive Counseling to identify the first in a series of cluster groups, African American men between the ages of 15 – 29, to receive PrEP. In addition to supporting the launch of PREPaRE, the grant awarded by ETAF will assist MAO in providing PrEP to an estimated 15% of the treatment goal evidence suggests may not be covered under any form of insurance.

Whereas, HIV can affect anyone regardless of sexual orientation, race, ethnicity, gender or age, certain groups are at higher risk for HIV. As reported by, a site managed by the U.S. Department of Health & Human Services, the largest numbers of new HIV diagnoses in the United States are observed in gay and bisexual men. Data also reveals that Blacks/African Americans and Hispanics/Latinos are disproportionately affected with alarming trends recorded among specific age clusters. While it remains critical that efforts continue for those already infected with HIV, the continuing epidemic levels of infection, particularly in the U.S. South, call for increased focus on overall prevention strategies, including those at the heart of PREPaRE. According to the Centers for Disease Control and Prevention (CDC), daily PrEP can reduce the risk of getting HIV from sexual activities by approximately 90%, or 70% among people who use injection drugs. However, addressing the too common barriers of cost, access, and stigma would not be possible with the support of organizations like ETAF and Macy’s.

MAO is deeply honored to be recognized by ETAF and Macy’s for MAO’s unique work in South Alabama communities and for its contributions to regional, state and national efforts to combat HIV in rural areas. “The work that Medical Advocacy and Outreach (MAO) does to help people affected by HIV/AIDS is impressive, and very much aligned with Elizabeth Taylor’s passionate commitment to the cause,” said Joel Goldman, Managing Director of The Elizabeth Taylor AIDS Foundation. “ETAF and our partners at Macy’s are thrilled to present MAO with these funds to help further our shared mission.” Through their Cause Marketing Program, Macy’s recognizes their responsibility to the community and their concern for the needs of their neighbors. Macy’s is proud to partner with ETAF and to have contributed to MAO’s grant.

About Medical Advocacy and Outreach

Founded in 1987, Medical Advocacy and Outreach (MAO), formerly Montgomery AIDS Outreach, has grown into the largest organization of its kind in South Alabama. MAO responds to the outpatient medical, dental, pharmacy, behavioral health, and social service needs of more than 1,700 annually spanning 28 Alabama counties who are living with HIV, Hepatitis C and other life-threatening illnesses. In addition to those receiving direct specialized care, the lives of an estimated 4,500 at-risk individuals are also touched each year through FREE HIV and Hepatitis C testing, prevention education, and community outreach initiatives. Two education and clinical hub locations in Montgomery and Dothan, as well as a third in Atmore, Alabama, which will open soon, working in concert with a network of ten telemedicine-supported Alabama e-Health satellite clinics, make it possible for MAO to reach people in need in the most rural areas. MAO is equally committed to building the capacity of care providers who are saving lives independent of the MAO umbrella. Through the MAO Learning Center, MAO provides culturally competent and comprehensive professional development for the healthcare community. The Center is home to the Alabama AIDS Education Training Center (Alabama AETC), a joint initiative with Southeast AIDS Education and Training Center (SE AETC) at Vanderbilt University’s Comprehensive Care Clinic. To get tested, to get care and support, to get educated about HIV, PrEP, and available services, or to get connected with MAO call (800) 510-4704 or visit one of MAO’s South Alabama locations.

About The Elizabeth Taylor AIDS Foundation

ETAF was established by the legendary actress Elizabeth Taylor in 1991 to provide grants to existing organizations offering direct care to people living with HIV and AIDS. Since its inception, ETAF has concentrated on supporting marginalized communities and has expanded its funding to support innovative HIV prevention education and advocacy programs. To date, ETAF has granted to more than 675 organizations in 44 countries and 42 states in the U.S.