Alabama e-Health & Telemedicine

Alabama e-Health: Rural Healthcare of Tomorrow Today

MAO operates a state-of-the-art telemedicine network consisting of two full-service provider locations, a third in development, and 11 rural patient satellite clinics that represent MAO’s Alabama e-Health Initiative. Patients benefit from direct care as well as counseling and social service assistance via Alabama e-Health. When you visit your MAO provider or social worker, ask about connecting via Alabama e-Health for future routine visits.

Alabama e-Health Satellite Clinics:

Barbour County – Clayton

Escambia County – Brewton

Coffee County – Enterprise

Conecuh County – Evergreen

Covington County – Andalusia

Henry County – Abbeville

Marengo County – Linden

Lowndes County – Hayneville

Dallas County – Selma

Perry County – Marion

Pike County – Troy

If your appointment has not yet been scheduled, call the Copeland Care Clinic appointment line and speak with a member of your provider’s team at 1-800-510-4704 for assistance.

Did you catch MAO in the news?

HIV advocacy group pioneers telehealth model in rural Alabama
– Montgomery Advertiser, Part of the USA Today Network

Rita Jennings, RN, left, sits down with Larry, an HIV patient at the Medical Advocacy and Outreach office in Selma, Ala., on Wednesday, Sept. 4, 2019. MAO Medical Director Dr. Laurie Dill, MD, AAHIVS, and Assistant Medical Director Dr. Marguerite Barber-Owens, MD, AAHIVS are seen on the secure video call from Montgomery. Jake Crandall/ Advertiser

About the Alabama e-Health Initiative

Over the years, Medical Advocacy & Outreach (MAO) recognized a number of barriers related to patients accessing care in the Deep South.  The combination of rurality, health professional shortages, stigma, and poverty compounded by the increasing number of HIV diagnoses in Alabama posed a significant challenge in reaching people living with HIV/AIDS (PLWH/A). In 2011, with these considerations in mind, MAO sought a new or alternative means of providing care for rural clients.

Thanks, in part, to a matching grant from AIDS United, MAO established Alabama’s first telemedicine network serving PLWH/A in rural Alabama.  Using high-speed internet connections, Bluetooth peripherals, high definition audio-video equipment, and partnerships with rural social services organizations, MAO created a network to bring primary HIV care to rural Alabama without the need for travel. Furthermore, by branding these satellites as Alabama e-Health, care could be delivered with less stigma derived from references to HIV or AIDS.

MAO’s first Alabama e-Health telemedicine clinic was established in Selma, Alabama in 2011.  Telemedicine technology allowed for a provider in Montgomery or Dothan, Alabama to treat a patient in Selma via a kind of real time video conference with the help of an on-site nurse to facilitate the patient-end of the encounter.  Using high definition cameras and video screens that meet privacy requirements of the Health Insurance Portability and Accountability Act, 128-bit encryption, high speed internet and Bluetooth medical technology, clinicians in urban settings can now treat patients in rural clinics, providing direct to patient HIV specialty and primary care from a distance.  Growing from one patient clinic and one provider location, MAO expanded its telemedicine network to cover 13 counties throughout rural Alabama.

To learn more about telemedicine technology, feel free to CLICK HERE. If you are a provider agency and are interested in learning how you might extend your reach via telemedicine, contact MAO’s Telehealth Resource Center.

Learn More About the Use of Telemedicine

What is telemedicine?
– Tech Target

What’s the difference between telemedicine and telehealth?
– American Association of Family Physicians

4 Ways Telemedicine is Changing Healthcare
– HealthLeadersMedia.com

Telebehavioral Health Care
– National Conference of State Legislatures

What is Telepsychology and What Software to Use
– PositivePsychology.com


National Recognition for MAO

The American Academy of HIV Medicine and the Institute for Technology in Healthcare awarded the Alabama e-Health Initiative for its innovative use of technology in the HIV care setting.  Additionally, under President Obama’s administration, the White House’s national HIV strategy highlighted the Alabama e-Health model as a viable and cost-effective means of reaching rural HIV patients.  Recognizing the state’s egregiously disproportionate number of poor health outcomes in rural counties, the State of Alabama turned to MAO, under the previous Governor, for advice on addressing health disparities, resulting in the nomination of MAO’s CEO, Michael Murphree, L.I.C.S.W., to the State’s Healthcare Task Force. Murphree has also been invited to participate in three rural health conferences at the White House as well as a growing list of national, state and regional policy and action panels where he advocates for policies to bolster rural healthcare capabilities.